To promote their products, record companies often produce music videos. These three to five-minute films may provide some of the excitement of a live show and give artists media exposure. They may also generate significant income in their own right.
Recording artists consistently sell more albums in areas where they give live performances. So they often promote a new album by going on tour and putting on concerts. Most artists also create a personal Web site complete with music samples, photos, videos, a personal blog, and news of upcoming concerts, as well as links to fan clubs and, most important, to online music stores.
Who determines if a song will be a hit? Ultimately, it is you the listener. On what basis, then, do you choose your music? Is it just the sound or the artist, or do values also influence your choices? These are important questions, for music has power and can influence us on the deepest levels.
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